Gracenote: Powering The Global Entertainment Content Ecosystem
The media and entertainment market has experienced prolific growth in the last decade. Most recently, the Covid-19 pandemic and subsequent stay-at-home mandates have fuelled viewer demand and significant increases in the consumption of video content. Along with a rise in viewership, there has also been a transformation in how content is consumed across markets at all stages of maturity from established to emerging. Audiences are tapping into more streaming services to satisfy their particular appetites for more and varied content and the ability to watch it on demand.As of December 2020, India had 355 million OTT viewers which represents 35% year-on-year growth according to Deloitte. With the increased availability of more affordable Smart TVs combined with low mobile data charges in comparison with other countries, the scene is set for more vigorous consumption of content across devices and platforms.
Content distributors will also continue to expand the boundaries of their walled gardens to include varied video services within their user experiences. Services which can deliver a combination of outstanding content, next-generation UIs and advanced discovery capabilities powered by deep, descriptive metadata will be in the best position to thrive in the future.
Amid this changing landscape, Gracenote, the content services arm of Nielsen Global Media, is helping entertainment providers connect audiences with content. The company provides industry-standard entertainment metadata and imagery, content identifiers (IDs), and related services to the world’s largest and most innovative brands. Through these offerings, Gracenote customers, ranging from MVPDs, streaming services, connected device makers to even automakers can deliver their users advanced entertainment experiences built around powerful content discovery, universal search and personalised recommendations.
By helping to connect viewers to the content they enjoy most, Gracenote helps its customers drive key engagement and loyalty metrics. The depth and breadth of Gracenote datasets are unmatched in the industry. Offerings include country and language-specific linear TV schedules to on-demand catalogues and programming information. Gracenote data includes descriptions of more than 100 million music tracks, TV listings for 85+ countries and statistics spanning more than 70 sports and 300,000 competitions per year, facilitating music, TV, movie and sports search and discovery.
Building upon deep experience working with the top video services on the planet, Gracenote is now enabling a range of new providers and platforms to both connect users to content and elevate their user experiences. Gracenote is the industry standard for music and podcast data as well as media recognition, relied upon by the world’s leading digital audio and music platforms.
“By helping to connect viewers to the content they enjoy most, Gracenote helps its customers drive key engagement and loyalty metrics”
Using the company's deep descriptive data and algorithms, music and more increasingly podcast providers are able to deliver more compelling recommendations and playlists covering a wider range of artists and creators globally and locally. By investing in local sources and expertise such as they have done with their Mumbaibased team of editors, Gracenote is able to satisfy both service providers and consumers.
Gracenote is the industry standard for music and podcast data as well as media recognition, relied upon by the world’s leading digital audio and music platforms
Building upon deep experience working with the top video services on the planet, Gracenote is now enabling a range of new providers and platforms to both connect users to content and elevate their user experiences. Gracenote is the industry standard for music and podcast data as well as media recognition, relied upon by the world’s leading digital audio and music platforms.
“By helping to connect viewers to the content they enjoy most, Gracenote helps its customers drive key engagement and loyalty metrics”
Using the company's deep descriptive data and algorithms, music and more increasingly podcast providers are able to deliver more compelling recommendations and playlists covering a wider range of artists and creators globally and locally. By investing in local sources and expertise such as they have done with their Mumbaibased team of editors, Gracenote is able to satisfy both service providers and consumers.
