Karthavya Technologies - End-to-End Broadcast Automation Solutions

CIO Vendor Unlike text-based days, the newsroom systems are geared to almost every aspect of operation and connected with broadcast chains today. Currently, the list of functions expected from the newsroom system has expanded in its widest sense. The evolution of working practices and ever-increasing volume of data have necessitated the adoption of technological advances and a comprehensive solution to maximize production with minimum costs. In the same contour, a Bangalore based broadcast technology company - Karthavya is revolutionizing the regional broadcasting space. The company leverages pure IT infrastructure in Broadcast Workflows. Karthavya is involved in intense R&D on Media and Broadcast technologies over the past few years and have made rapid advancement in the products. Karthavya strongly believes in using open technology stack so that the system is flexible and provides substantial cost savings. Karthavya’s products are based on open source Linux based technologies which provide the best of security and robustness - a paramount importance in media industry.

User Experience Centered Media Workflow
The IT manpower required to manage cloud instances is almost nil. This results in reduction of financial overheads and provides ‘on demand scalability’ that assures business continuity under demanding circumstances. Karthavya’s QuickEdge Broadcast management System has a dedicated analytics section where a complete overview of the inventory utilization and trends of revenue flow can be observed. Customers can tune their marketing campaigns accordingly and analyse the results. Karthavya has brought the same user experience by using intelligent auto suggest and auto correct for search queries in QuickEdge MAM and Archival system. The solutions cater to the expectations of customers who are habituated to online search portals with ease of search.
QuickEdge MAM solution is storage agnostic and it supports all major storage technologies available in the market today, such as the traditional NAS & SAN, Cloud, LTO and ODA. Depending on the changing requirements, customers can migrate to the storage medium of their choice without worrying about the data migration as it is fully automated in the backend.


Karthavya’s QuickEdge Broadcast management System has a dedicated analytics section where a complete overview of the inventory utilization and trends of revenue flow can be observed


Karthavya imparts appropriate knowledge to the customers with the benefits of cloud deployment and on-premises deployment. For an entertainment based media customer, ‘cloud based’ solution makes more relevance and for a media customer who concentrates on news and Current affairs, a hybrid solution with ‘on premises and cloud’ might be better. This helps them take the right decisions depending on their workflow necessities.

Upcoming Transformation of Media Industry
Karthavya has R&D team led by highly experienced individuals helping them to transform and become the industry leaders among media and broadcasting technology providers in the years to come. With a motto to ‘work in the spirit of duty’, Karthavya has stood the test of time with its transparency in projections and commitments to customers. The company is well placed to challenge established industry leading technologies with its new versions of massive parallel automation technology in media and broadcasting automation.